September 2024: Fruit Industry Trends and Highlights – Mid
Peach and nectarine segments expected to experience value increase
A recent DiMarket report projects the peach and nectarine industry will reach a value of $24.2 million by 2032, with a compound annual growth rate (CAGR) of 3.46%. This growth is fueled by the benefits of hybrid seeds, which enhance yield, disease resistance, and fruit quality, along with supportive government initiatives and technological advancements. Global production has remained stable at 650,000 to 710,000 tons, with China contributing over 50%.
More grocery shoppers are beginning to consider convenience and fresh food
Deloitte’s report “A fresh (food) take on grocery convenience” shows that 90% of consumers feel happy with fresh foods, while 52% of grocery executives expect fresh food to become a key department. Convenience is increasingly important, especially for Millennials (57%) and Gen Zs (61%). The report also notes a shift towards hyper-personalized food marketing, with 50% of consumers willing to pay a premium for more convenient fresh options, averaging 41% more than traditional alternatives.
Peru has reached a finalized deal for exporting citrus to New Zealand
Peru’s government, through MIDAGRI, finalized a Work Plan to export fresh citrus fruits—mandarins, oranges, tangelos, and limes—to New Zealand. Producers from several regions, including Ica and Lima, will benefit from this agreement. This comes in addition to Peru’s ongoing exports to markets like the U.S., Netherlands, and Canada. Peruvian authorities are also collaborating with New Zealand on Pest Risk Analysis for blueberries, aiming for a sanitary standard by year-end.
Biden Declares National Farm Safety and Health Week, Highlighting Commitment to Farmers and Agricultural Workers
President Biden announced the proclamation of National Farm Safety and Health Week from September 15-21, 2024, recognizing the critical role of farmers and ranchers in sustaining the economy and communities. He noted the agricultural sector’s high risks, exacerbated by climate change and lack of accessible healthcare in rural areas. Biden’s administration is investing in rural health services, implementing new workplace safety standards, and providing resources to support farmers. He called on all Americans to appreciate the tireless efforts of those in agriculture and to reaffirm their commitment to improving safety and health in the industry.
Pear Bureau Northwest anticipates a reduction in fresh pear production for this season
Pear Bureau Northwest forecasts a 31% drop in the 2024-25 fresh pear crop to 10.6 million standard boxes, influenced by past freezes. Bosc pears see the largest decline at 62%, while Green Anjou is down 36%. Organic pears are projected at 1.4 million boxes, making up 13% of the total. Harvest began in early August for Starkrimson and Bartlett, with specialty varieties wrapping up by late September. The CEO assures consumers of a quality eating experience despite the reduced crop.
Assessment of Peruvian fruit exports in the initial half of the year
Fluctuante’s report on Peru’s agro exports for H1 2024 reveals mixed results amid weather challenges. Avocados led exports at 18% but faced size issues. Blueberries ranked third with a 112% growth, although they suffered from cold weather and late pruning. Mangoes, the sixth most significant export, are expected to improve this year after poor conditions in 2023. The Port of Chancay, set to open in November, aims to boost access to Asian markets. Fluctuante’s CEO highlighted the need for better logistics and market diversification to enhance competitiveness and meet global demand.
California Grape Shipments Increase 5% Amid Ongoing Acreage Decline
California grape shipments experienced a 5% year-over-year increase in week 36, totaling 4,162,533 boxes, up from 3,879,047 the previous year. California continues to dominate the U.S. grape market, producing around 94% of the total crop. However, grape-bearing acreage has been on the decline for five consecutive years, falling to 120,000 acres in 2023. Leading varieties include Flame Seedless, Scarlet Royal, and Autumn King. The 2024 grape season started in May in the Coachella Valley, with production expected to be slightly below the 2020-2022 average but higher than the 2023 season, which was affected by Hurricane Hilary.